@yglesias: Bwahaha. Miami bar that promised free drinks for every Heat loss down $30,000. http://bit.ly/fZCDAw
It would appear the joke is on the bar, with the Heat having lost 8 games already. According to the owners,they are down about $30,000 in revenue, but only about $10,000 net. (Bars mark up drinks as much as 30 percent)
And what has the bar gotten for $10,000? Over 60 radio interviews, mentions on ESPN, CNN, DovBear, and other networks, and plenty of play from tweeters, bloggers and others who think Whiskey Tango made a mistake.
Not bad for $10,000.
Search for more information about money well spent at 4torah.com.