Like many other Orthodox Jewish readers of the New York Times (What? I'm the only one? Drat) I felt a sharp jolt of pride when I read that some Jewish Internet merchants "leave their sites up and running on their Sabbath, but do not complete orders, work on the site or otherwise do anything to help customers."
Here, for example, is Shmuel Gniwisch of ice.com waxing on about his personal commitment to Jewish law. "As long as I own 100 percent of the company, we'll keep to the letter of the law 100 percent."
Great Shmuel. Only someone forgot to tell the immodestly dressed woman on your home page.
