I spy... (from the comments)
by Anon: There's always a howler in these articles. Here: Tisha B'Av is a nine-day holiday when you don't wear shoes.
by Mis-Nagid: ...this was funny: "Ladies, girls, preteens, shabbos clothing, tickles, snoods and toys galore." Tichels don't tickle! (But they are ugly)
by Rachel: One woman approached Mr. Rosenzweig with finger wagging. "I'm very angry at you," she said, breaking into a smile. "Where have you been? We've been waiting for you all summer." For me the above explains perfectly the tickle/tichle typo.