Off line, I've been consulting OrthoMom on a brand makeover.
OM wants to come across as cool, talented, smart and young. Unfortunately, the handle "OrthoMom" tells the world she's a prissy, wrinkled old lady who, probably, lives in a shoe. (And being the spelling-Nazi of the blogosphere doesn't help, cough cough.)
But she can't just change her name. Bad as it is, the name has blog equity. We all put "OrthoMom" on our sidebars, and for those of us who've taken the time to know her, the name "OrthoMom" already means something good. So why should she start over?
My suggestion: Keep as many of the old OrthoMom letters as possible, but add some zing. Some ideas:
1- OrthoMom(zer) adding those three letters to the end of your name gives your a Mis-Nagid style twist, and suggests that you're edgy, and yes, less than legit.
2 - R-2 Mom. The Star Wars freaks will like you more. The rest of us, less.
3 - OrthoMon. Altering just one letter gives you instant Jamaican-style-cool
4 - OrThomom. It was all a mistake! Really! Your first name is Or, as in Ora, and your last name is Thomom, a goofy, vagually Sweedish sounding surname.
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