Chief Rabbi Scores an Own Goal with New Book Back Cover
The British Chief Rabbi's new book 'Future Tense' is perhaps his most important and timely book yet.
It is a clarion call to Jews to be positive and outward looking in facing the future and to reject attitudes of victim-hood and defeat. It is important in particular that American Orthodox Jews hear this voice - one that runs so counter to the majority of Orthodox public leadership today.
He's not exceptionally popular over here, however, is the Chief. So it is going to be a hard sell, anyway, getting the local RW OJs to read his book - even though they are exactly the people who need to hear his arguments.
Troubling then that the Chief's marketing gang have done all they can to ensure that it will never ever be read by an RW OJ.
Pick up the book and look at the tributes on the back cover. Very nice comments, but written by a Christian and a Muslim. Exactly the sort of thing to cement his image as a liberal weenie, heretic leftie type in the mind of mainstream American Orthodoxy. I can just picture in my mind the RW OJs now dropping it on the floor with revulsion once they see it.
Dear Chief, you are so smart. Your books are so important. Please can you fix this? Perhaps a different edition marketed more to those who so need to hear your words.
Search for more information about the UK and why they speak a weird English at 4torah.com.