Here in Los Angeles we are inundated with billboards. No one likes them, but the frum community is especially sensitive to ads that are too explicit or even too suggestive for our tastes.
In the past, when a particularly nefarious billboard was put up in the frum neighborhoods, the community would organize petitions and stage mass call-ins to have the billboards changed. I wrote about it on this blog last year: Offensive Billboards
Recently, Baron Herzog has started a campaign on some Los Angeles billboards. I understand that they have a similar campaign in New York. While I find the ads cringeworthy for the most part, it spawned an idea in my head.
The frum community should buy all the ad space in the frum neighborhood and use the space to post (clean) ads for frum businesses and events! Instead of trying to regulate the ads with political or social pressure, we should just use the billboards for ourselves. This would avoid the discomfort that some may have with imposing our morals on the community. It's the ultimate Capitalist solution!
Here's the latest Baron Herzog billboard: