Friday, March 20, 2009

Upcoming book alert

Now, this should be good:
Stolow has recently completed his latest book Orthodox By Design, a volume 15 years in the making. The forthcoming book, with the University of California Press, closely examines Brooklyn-based ArtScroll, the largest and most important Orthodox Jewish publishing house in the English-speaking world. His investigation probes methods ArtScroll has used to shape the ways readers interact with the books: how books are acquired by communities, their extensive catalogue (which includes cookbooks, adventure novels and legal guides), all the way down to typesetting and illustrations.
My objection to Artscroll is that it did to Judaism what the grocery store did to the tomato. All the delicious and perfectly authentic heirloom varieties were marginilized while instead a bland, insipid mass market version was held up as the ideal of what a "tomato" is and always was.


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