This story and the out-of-control reaction to it on FaceBook and Twitter reminds me of when Britney shaved her head. A bunch of fanbots with no lives couldn't stop talking about it. Some famous crybaby even made his career with a YouTube video in her defense.
Matisyahu's new face style belongs to the same category, namely the "some dork I don't care about altered his appearance" category. For the record, I don't think this means Matt has renounced God or Judaism, but I don't really care about that either.
Maybe he just wanted to look younger? Maybe he's just selling albums?